It’s not a secret that social media and digital marketing can bring you plenty of new leads. When you know how to use social media for real estate, you have a tool you can use to bring in new leads regularly.

Of course, digital marketing for real estate also works very well. The best part, social media, and digital marketing work hand-in-hand. It’s time to start your journey to becoming well versed in both real estate social media and real estate digital marketing.


Real Estate Social Media & Digital Marketing for Lead Generation


The National Association of Realtors did a survey, which shows a large amount of real estate agents putting social media at the top of the list for lead generation tools. 

The survey showed 47% of Realtors said technology provides the highest quality leads. Social media is one of the leading options for lead generation with technology. 

Along with social media, the survey showed the following forms of real estate digital marketing made the list:

  • Digital Ads
  • Email Marketing
  • Blogging
  • Websites
  • CRM

All of these forms of digital marketing for real estate offer the ability to generate quality leads.

Why You Need a Real Estate Social Media Strategy

As a Realtor, you must find ways to compete online. With big real estate sites taking over many of the search engine’s top rankings, real estate agents have to get creative. Social media offers a unique way to level the playing field.

Since Realtors are their own brand, having a social media strategy just makes sense. You’ll be able to build an audience and reach new clients much easier with a good social media strategy.

What’s Involved in a Real Estate Social Media Strategy? 

Creating a good social media strategy to build your real estate audience requires a few helpful tips. 


1. Blog Regularly

Blog posts give you something of value to share with your audience. When you blog, you have the ability to cover a topic in-depth and connect with your audience. Sharing blog posts on social media gives you the ability to reach new clients and impress current clients.

2. Create Eye-Catching Images

Images get shared more often on social media than any other type of content. When you create eye-catching images, you’ll have a better chance of your posts spreading further within your local market.

3. Share Top-Notch

When you have a listing complete with a video tour and great images, it makes for a great social media post. Not only will you be able to get some eyes on a new listing, but you’ll also be able to show potential sellers your skills.

4. Have a Schedule

Each social media site is a bit different. You’ll need to have a schedule to create great content to share and to make sure it’s shared at the right time and day. You will likely want to post to multiple social media sites, and a schedule will help you stay on task.

5. Automation Tools

Several great tools, such as Buffer and SocialOomph, offer a great way to automate and schedule posts. You can create social media posts ahead of time, schedule them through one of these tools, and let them go live when the time is right.

With the right automation tool, you can create and schedule social media posts in batches. This means you can schedule an entire week or even a month of posts at one time.

6. Hire Help

A good real estate social media strategy might require help. You can hire someone to create and manage posts for you. You can even hire a skilled writer to create blog posts so you have content to share on your social media channels.

Mixing Your Social Media Strategy with Your Digital Marketing Strategy

Real estate digital marketing and social media fit together. Social media provides one of the best vehicles for creating new leads. Adding in a few other types of digital marketing for real estate will take your lead generation over the top.

Your real estate digital marketing strategy should include:

  • Blogging
  • Pay Per Click Advertising
  • Search Engine Optimization
  • E-Mail Marketing
  • Social Media, of course!

A full digital marketing strategy for real estate will give you a long-term option to create leads fast. Combining blogging with social media, SEO, and other forms of digital marketing will help you generate more leads today, tomorrow, and into the future.

Elite Agents Makes Digital Marketing & Social Media Easier

When you choose to join the right online brokerage, you’ll get the right tools. At Elite Agents, we provide the right tools for your real estate social media and digital marketing strategy. 

Our marketing tools include automated social media posts, customized squeeze pages, personalized real estate websites, virtual tours for your property listings, and much more. We give you plenty of tools to generate leads from social media and with digital marketing.

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