Most real estate agents know about the common ways to market. These might include using social media, sending out an email newsletter, and using pay-per-click ads online. However, there are many other real estate marketing options you can consider.
Top 7 Real Estate Marketing Ideas for Agents
1. Add New Social Media Sites
Maybe you already use Facebook and Instagram for real estate marketing. Why not add in another social media site or a few more? You can build your reach with more social media sites and, often, it’s just a matter of posting the same things to a new site.
There are many great options to use for real estate marketing. You can choose from a very long list of social media sites including:
- Truth Social
- Brighteon Social
- And more!
There are new social media sites coming up every year. Consider which ones might work best for you and expand your audience.
2. Don’t Discount Direct Marketing
Sending a postcard through the mail is still a very powerful and budget-friendly way to market. Whether this is for a specific luxury home listing or it’s just a general advertisement for your services, it can be very powerful
Direct real estate marketing has been used successfully for decades. You can use this marketing idea to grow your real estate business.
3. Offer Free Home Valuations
You can do this online through an integrated home valuation tool. When you offer free home valuations on your website, you can capture more leads. This can help you build a list to send email marketing options to.
4. Use Video Marketing
Video is very powerful today and there are many ways to use video marketing. The best part about adding video to your marketing is the ability to use it on social media, too.
You can shoot a video that is 10 or 15 minutes long for YouTube. Then, you can cut out smaller tips or sections and use those on social media. The posts on social media can lead to your longer videos.
This can be done with virtual tours, informational videos, and more. It can be a great way to build your general real estate marketing and your home listing marketing.
5. Offer Home Buyer Benefits
You can offer something like a complimentary moving truck to buyers. This can also include something like a margarita machine for a housewarming. There are many things you can offer to provide unique benefits to home buyers.
When you do this, each item you offer provides a new option for real estate marketing. For example, if you buy a moving truck to offer, it can become a huge billboard for your business. In addition, you can promote these home buyer benefits on social media.
6. Blog Regularly
Blog posts are very powerful. Content is still king online and can make a big difference for your real estate business. You can answer questions, provide tips, and do so much more with your blog posts.
When done correctly, you can create a blog, turn it into a video, and use both to market all over social media. Plus, your video can become a powerful marketing tool on YouTube, Rumble, Vimeo, and other video sites. The blog post can also use search engine optimization to help boost the ranking of your website pages and the blog post.
7. Use Custom Magnet Business Cards
Sure, they are a bit harder to carry around than a paper card, but custom magnet business cards will stand out. These custom magnets can help you look better than the competition and help keep you in the mind of potential buyers and sellers.
The magnets can be placed on the fridge and can become a constant reminder of what you offer. When someone is ready to buy or sell, they will likely remember you from the magnet.
There are many great real estate marketing ideas you can use. These seven ideas will help you gain more recognition, sell more homes, and find more buyers.