As a real estate agent, one of the best ways to reach new clients is through social media. There are dozens of social media platforms for real estate agents to choose from. How do you know which one is the right option?

It would be very difficult to provide great content on a large number of social media platforms. Most agents choose a couple to sink their energy into. However, if you hire the right team, you can certainly keep up with posting to more social media platforms than trying to do it on your own.

When you’re ready to generate new leads, choosing the right social media platforms will make a difference. Let’s look at some of the top social media platforms for real estate agents to make your decision easier.


Choosing the Right Social Media Platforms for Your Needs

Before we get into the real estate social media platforms you should choose from, it’s important to know which ones are best for you. Some social media platforms allow longer posts, while others only allow shorter posts. In addition, some cater more to images and videos than written content. 

Understanding which type of platform fits best for you is important. There are several options and you can’t choose wrong. Consider your skills or the type of skills your team offer before you choose.

7 Real Estate Social Media Platforms to Consider


1. Facebook


Probably the most powerful social media platform for real estate agents, Facebook offers the perfect mix of longer posts, videos, and image options. With 190 million people in the United States using Facebook on a monthly basis, it’s a massive community.

Some consider Facebook to be the king of social media. Whether it is or isn’t the king, it’s the top choice for real estate agents. If you’re just getting started out or if you’re a veteran, make sure you’re using Facebook. 

With Facebook, you can build up a great community of buyers and sellers. It’s a good place to share listings, blog posts, and other types of content.

2. Instagram

Owned by Facebook, Instagram offers another good social media platform for real estate agents. With Instagram, you don’t have the same ability to link directly to your website within posts, but you can still draw people in and link to your website within your profile.

Instagram is all about images and videos. It’s a great place to share this type of content, but it’s not the best choice for written content. While you can provide some written content, Instagram users love images and videos. 

Real estate agents planning to use social media platforms should consider Instagram, especially if they want to create high-quality images and videos.

3. Pinterest


Another great choice for real estate agents, Pinterest offers a social media platform all about images. They do allow video posts and they can be very powerful, but the majority of Pinterest is all about sharing images.

Real estate agents can certainly create a community and plenty of leads from Pinterest. The monthly users are about 86 million and most are in the US between the ages of 13 and 49. The vast majority of Pinterest users are also women, which can work great for real estate agents, too.

For real estate agents, Pinterest offers an excellent place to share listing pictures and other images. You can link directly to your website from each post and Pinterest offers a great long-term strategy to build traffic to your website.


Using Twitter as a real estate agent isn’t as easy as using Facebook. It takes a bit more expertise specifically with Twitter, but if you can become a bit of an expert, it can be very powerful. 

The monthly users are about 50 million in Twitter in the US. It can be powerful for real estate agents if you choose the right hashtags, share posts frequently, and become active. The hardest part about using Twitter is that you really need to post multiple times per day to really get the most out of it.

5. LinkedIn

While LinkedIn can certainly be powerful for real estate agents looking to find leads, it’s even better for making professional connections. You don’t need to post nearly as often as you do with other social media platforms to get the traffic you’re after. Plus, it can be a great way to connect with other agents, share referrals, and find professionals you and your clients need.

It’s like attending an online networking event every single time you log in. You’ll find plenty of connections here and you might even find a few leads on LinkedIn.

6. YouTube

It’s not technically a social media platform, but it does have some social media features. YouTube allows you to create videos, share them, and even post to a feed. If you love making videos, this is certainly a site you should become acquainted with.

YouTube videos can also be powerful when they are shared on Facebook, Twitter, and other social media sites. They rank well and can be used in many ways. Even if you just use YouTube for video tours of your listings, it can be very powerful.

7. Tik Tok


While Tik Tok can be powerful for real estate agents, it caters to a much younger audience than the other social media platforms above. You can still use it if you want to take a quirky approach to social media and you enjoy making videos. However, it probably won’t provide the same level of quality leads as the rest of the social media platforms for real estate agents.

These seven social media platforms for real estate agents offer great options for spreading the word and finding plenty of leads. Choose the ones you like the best and make sure you stay active!

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