We have all heard the saying, “work smarter, not harder.” When it comes to real estate, this means using real estate marketing automation. Why spend time doing something more than once that can be automated?
There are many ways, in today’s instant and online world, to use real estate marketing automation. With 97% of homebuyers starting their search online and most sellers looking for an agent online first, you need to have the right online presence. A big part of gaining new business is marketing automation.
Many different systems can be set up online to help you generate leads without putting in a ton of effort. You can perform all kinds of marketing tasks manually or you can automate them to save a ton of time and energy. If you’re looking for a way to streamline your operation, real estate marketing automation is a good place to start.
Of course, this might come with the broker you choose, too. Some sponsoring brokers offer good marketing systems with lots of automation. Others don’t offer as much, which can make it harder and more time-consuming to generate good qualified leads.
With Elite Agents, real estate agents gain access to all types of great marketing materials from a personalized website to custom squeeze pages and landing pages. You can automate your marketing through social media and in many other ways with our Agent Sponsorship packages.
If you’re looking for ways to save time on marketing, you’ll want to use automation wherever you can. Let’s look at some of the best ways you can automate your online marketing and gain more leads.
Top 5 Ways to Use Real Estate Marketing Automation
1. Email Autoresponder
One of the easiest ways to use real estate marketing automation is through an email autoresponder. You can set up a series of emails to be delivered on a custom schedule after someone signs up. This could be used for a newsletter that goes out monthly, a series of emails for buyers, a series of emails for sellers, or for a variety of other reasons.
Commonly, you will have a squeeze page or landing page that will collect the name and email of someone that visits the page. They will be fed into an automated system that will deliver specific messages you already created on a schedule.
You can have multiple email autoresponders set up for different reasons. Maybe you want one for current clients and another for potential clients. You can also separate your marketing by specialty or even just between buyers and sellers.
2. Automated Social Media Posts
You can make your social media generate more leads by automating your social media posts. Whether you use Facebook, Instagram, Twitter, Pinterest, or just about any other platform, you can set up dozens of messages all at once and schedule when they will go live.
While this isn’t 100% set-it-and-forget-it, you can make it to where you only have to create social media posts once or twice a month. This can save you a ton of time and certainly helps with your real estate marketing automation.
3. Put Your Blog on Autopilot
It will take a little bit more to use automation with your blog, but it’s still possible. You will need a writer or a team of writers to help you with blog automation. Simply test out a few writers and find one you like.
Then, every month, quarter, or year, you can pay to have a specific number of blog posts created. The writer can post these blog posts for you with images and formatting, so there is always unique and useful content on your blog.
Not only can this help with search engine optimization, but it can also give you something to share on social media. Plus, blog posts show off your expertise locally and within the real estate industry.
Automating your blog is one of the best moves you can make as one blog post might cost you $50 to $100 (depending on length), but might bring you new leads for years into the future.
4. Automate Your SEO
Search engine optimization is a big deal in the real estate industry and you want to make sure you show up high in the search results. Hiring the right SEO firm can automate this part of your online marketing. You can let them take care of what you need and you won’t have to invest any time or energy into your efforts.
5. Paid Online Marketing
It’s also possible to use real estate marketing automation with advertising on social media, search engines, and other websites. This can all be set up to remain automated. Set up your pay-per-click ads once and let them run. Of course, you can always make adjustments, but this type of advertising is very easy to automate.
There are many ways to use real estate marketing automation to save you time and energy. With the right strategies, you can better focus your time on taking care of your clients.