Before you can start growing your real estate team and achieve higher success, you need the right sponsoring brokerage. At Elite Agents, we offer an online LLC sponsorship putting you in the driver’s seat when you want to grow your real estate team. Our LLC sponsorship allows you to start recruiting agents and building your team faster and easier.
Once you have the right setup and you can start growing your real estate team, you want to make sure you have the right tips to help you grow your team. Here are some of the top tips for growing your real estate team and achieving greater success.
Top 5 Tips to Grow Your Real Estate Team to the Next Level
1. Get the Right Support Staff
While hiring good agents is important to grow your real estate team, you need the right support staff. The first person you will likely want to hire is an assistant or someone that can help handle the day-to-day work to free up your time for clients and building your real estate business.
It may also be a good idea to find a few experts you can outsource your lead building to, such as content writers, SEO specialists, a social media manager, and a few other experts. Digital marketing will likely be the best way to bring leads into your business and you want to be able to bring in leads to help your real estate team as you add new agents.
2. Hire Top Talent or Groom Top Talent
For some, growing a successful real estate team means hiring a top buyer specialist and a top listing agent. Of course, you can add to your team later, but starting with these two positions often makes sense.
It may not be necessary to hire top talent if you can hire the right people and groom them to become top talent. This is a strategy many real estate professionals use because they want to groom their agents to work the way they prefer, especially if they know how to achieve success in the real estate business.
Be careful with each hire. Consider using the Meyers Briggs or DISC test to figure out what type of person you’re adding to your team. It’s also a good idea to have a list of good interview questions to ask each candidate.
3. Get Your Technology in Place
With the way the real estate market works today, you need to have your technology in place before you start building your real estate team. Sure, there may be some growing pains you have to deal with along the way, but having a foundation for your technology will go a very long way.
Some of the things you should consider for your technology include:
- Social Media Management Tools – Hootsuite, Buffer, SocialOomph, and other tools can help you post to social media at the right times of the day and days of the week.
- Content Management System – Choose the right Content Management System to make sure you have a way to post to your blog and manage all your content. WordPress is a top choice, but there are also others specific to the real estate industry to consider.
- CRM – Another tool you need is a good CRM, which will help you to manage your leads and many other things.
- Automatic Marketing Technology – The right digital marketing can be set up to automatically feed you real estate leads, website visitors, and newsletter subscribers.
When possible, use demos of new technology before choosing. If you don’t choose the right technology, it can make things harder, instead of easier.
4. Don’t Be Afraid to Fire
If you want to be a great leader of a real estate team, you want to be willing to fire, when necessary. When you wait too long to let go of someone that doesn’t fit or shouldn’t be on your team, it can become toxic for the rest of your team.
It’s okay to have an itchy trigger finger when it comes to someone not working out. You don’t have to give them every chance to prove themselves. As soon as you know they are not a good fit or they are simply a bad apple, let them go and start working on finding a better replacement.
One of the best things you can learn to do when you’re trying to grow your real estate team is to hire the right people and fire the wrong people. This seems simple enough, but sometimes, you have to flex your firing muscles a few times before it really sinks in.
5. Have a Defined Business Strategy
When you bring new people onto your team, you want to make sure have a defined business strategy. This can help make things easier when they are trying to figure out what to do and how to work with you. This is especially important when you’re working with employees virtually.
Since it’s likely you will have some veteran agents and some newer agents, you want to make sure you have a solid business strategy to address all your agents and help support them. Some of the things you want to add into your business strategy include:
- Figure out what should be driving your team
- Use your team’s strengths to their advantage
- Teach them how to use technology properly
- Consider hiring a real estate coach to help
With a solid business strategy, you can better direct your team to become successful.
There are many things to consider when you want to grow your real estate team. You want to make sure you have the right technology and marketing in place. One of the most helpful things when it comes to building your team is leading by example. If you’re a successful agent, other agents will listen to you and follow your advice much easier.
