One of the most important things for real estate agents is converting real estate leads. Email marketing is a powerful way to find leads and it can help you convert leads into clients, too.
When you plan to use real estate email marketing, you have to know how to convert your leads. If you have a dozen leads coming in every week, they do you very little good, if you cannot convert them. Let’s look at some of the best ways to convert real estate leads with email marketing.
Top 6 Ways to Convert Your Real Estate Leads
1. Use an Automated System
It might take multiple emails to convert real estate leads into clients. With an automated system, leads can receive your messages without you having to sit down and actually email them. This is a great way to convert your real estate leads into clients.
You can set up your automated email marketing system to send messages on a schedule. It’s best to figure out how often you want to email new real estate leads and what to send them. The emails you send can depend on where the lead came from. You might have multiple squeeze pages and landing pages to attract specific types of real estate leads.
Maybe one of your landing pages targets luxury home buyers. These leads should get a different set of emails compared to a landing page that brings in leads looking for a home at the average sales price. Of course, you will likely also have a separate set of emails for buyers compared to sellers.
2. Make it Personal
Are you more likely to open and read an email that is personalized to you or that is general? When you set up your automated email marketing, you want to make sure it’s personal. Use the lead’s name and use your own voice in the email writing.
It’s important to write the way you speak. This will help to connect you to your real estate leads better and help convert them into actual clients, too.
3. Segment Your Real Estate Leads
Not all real estate leads are the same. Some may be looking for a fixer-upper, while others might be looking for a luxury home. Of course, buyers and sellers need to be marketed to in a completely different way, too.
You want to segment your real estate leads and have different automated email marketing systems for each group. It might be as simple as segmenting your audience based on Prospective Buyers, Prospective Sellers, Past Clients, and Closed Clients.
4. Make Every Email Focused
With the right email marketing, you can turn more real estate leads into clients. Every email you send should be very focused on providing a solution for those receiving your emails. Focus on one issue at a time for each of your segmented email lists.
It’s important to be clear, direct, and help your client with the pain point they are struggling with. If you have too much fluff in your emails, you might get a good open rate, but you won’t convert real estate leads into clients as well.
5. Provide Good Consistent to Your Audience
You want to educate your audience with information about the real estate they need. Providing value to your real estate leads is a great way to convert them into clients. Make sure to answer the most common questions you get and provide content they can use based on the email list they are on with you.
6. Be Consistent
You don’t want to send out emails too often or not often enough. You need to be consistent with your email schedule to keep your real estate leads getting your message. When you’re consistent, your audience will come to expect an email from you on a specific day or during a specific time.
Consistency can certainly help you convert more real estate leads into clients. With consistent email marketing, you will get a better return on investment.
If you’re a real estate agent looking to convert more real estate leads to clients, the right email marketing will go a very long way. When you have an automatic system set up to deliver emails to your leads, you have a better chance of converting leads to clients.
Along with using an automatic system, if you have excellent emails, you can grow your real estate business through email marketing. This is one of the best ways to reach your clients and get more buyers and sellers to work with.
We offer the right real estate technology for our agents to make email marketing easier. With our Agent Sponsorship program, you get multiple landing pages and squeeze pages to collect your real estate leads.