It’s a New Year and you’ve probably set new goals as a real estate agent. If one of your big goals for this year is to become a successful real estate in 2021, you’ve come to the right place.

Maybe you’ve already started working towards this goal, but you already feel stuck. It’s possible you need to make a few adjustments to your plan based on the information you didn’t have before.

Becoming a successful real estate agent in 2021 doesn’t have to be as difficult as some make it out to be. Let’s look at some of the things you can do to find more success as a real estate agent in 2021.

7 Ways to Become a Successful Real Estate Agent in 2021



1. Build Better Relationships


Being a real estate agent is basically being a salesperson for properties. Sales is all about building better relationships. If you want to become a successful real estate this year, you need to start building great relationships.

There are several types of relationships an agent should build including:

  • The relationship with their broker
  • Relationships with clients and potential clients
  • The relationship with vendors, contractors, lenders, etc. 
  • Relationships with other agents 

Some relationships you will need to build in-person and over the phone, while others you can set up to be built automatically, at least at first. For example, if you have a way to collect leads on your website, you can use an autoresponder or CRM to forge a relationship with those leads through email. 

You can also use social media to help build relationships with potential clients online. With the right social media posts, you can nurture a relationship with a potential client and move it to the next level of development.

2. Digital Marketing Should Be Your Main Focus

Old ways to marketing might still work, to an extent, but the world is moving towards digital marketing. If you want to become a successful real estate agent in 2021, you have to embrace digital marketing. 

Discover how to gain website traffic through blogging, Pay-Per-Click advertising, and other forms of digital marketing. Hire an expert to handle your search engine optimization and build your following on social media. 

With digital marketing, you can gain more leads, nurture your leads, and connect better with the new generation of buyers and sellers.

3. Choose the Right Broker

Whether you’re a newer real estate agent or you’ve been around for a few years, the right broker makes a big difference. Sometimes it’s not that you’re working with a bad broker, but it’s just not the best fit for you.

If 2021 is the year for you to change brokers, Elite Agent is here to offer a better option. We are a 100% online broker with some of the top agents. Our Real Estate Agent Sponsorship program offers incredible benefits and a better way to become a successful real estate agent.

Maybe you’re ready to build a team and reach a different level of success in 2021. Our LLC Sponsorship program allows you to build a team and keep all the commission. If this is your next step towards real estate success, we’re ready to help!




4. Make the Sacrifice and Hustle

Any successful real estate agent will tell you it took sacrifice and hustle to get where they are. Agents don’t work normal hours. They have to be available when home buyers and sellers are available.

If you truly want to become a successful real estate agent in 2021, be prepared to sacrifice and hustle. If you put in the time and you work a flexible schedule, you’ll already set yourself above many other agents not willing to go the extra mile to help new clients.

5. Become a Master Problem Solver

Real estate agents spend a large portion of their time solving problems. They are the ones in the middle handling the deal and negotiating the terms. You’ll run into problems with both buyers and sellers and they will count on you to come up with answers.

Becoming a master problem-solver means you have to be willing to find the answers to your client’s desire. It can be helpful to have a good broker on your side when solving the most common and most unique real estate problems.

6. Move Forward with No Fear

Real estate agents have to be willing to take some chances. Failure should not scare you as every failure is an opportunity to learn. Whether it’s an ad campaign that didn’t work out quite right or a networking event where you didn’t make any good contacts, you have to be willing to put yourself out there.

If you want to become a successful real estate agent in 2021, you will need to step out of your comfort zone. Let go of the fear or at least face your fears and move forward this year with positivity and determination.

7. Become Different

It’s common for the general public to think real estate agents are a dime a dozen. Most new buyers and sellers don’t think there’s much difference from one real estate agent to another.

It’s your job to become different and set yourself apart. You can set yourself apart by specializing, using very creative marketing, offering something other agents don’t offer, or with many other methods. 

Some successful real estate agents provide a unique YouTube show to help set themselves apart. Others offer unique gifts to clients, such as a free moving truck or a margarita machine for a house warming party. 

Get creative and figure out how you can set yourself apart from the rest of the agents in your area. 

If you’re ready to become a successful real estate agent in 2021, it’s time to create a plan. Use these seven tips to help you create a blueprint to follow. With a solid plan, you’ll be well on your way to achieving success as a real estate agent this year.

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