Today’s world exists online. If you want to be successful in real estate, you have to learn how to improve your digital marketing strategy. You must go where your clients are, and most of them are online.
Marketing is at the heart of any business. With great marketing, you gain high-quality leads, which turn into buyers and sellers, which lead to commission checks. Without a good digital marketing strategy, you might fail before you even had a chance to succeed.
The Importance of Digital Marketing
Your competition is online, so if you’re not, you might have lost before even getting started. According to RealEstateAgentU.com, 84% of real estate professionals are using social media. This means, more than 8 out of 10 agents in your area are online and you need to be online, too.
According to the National Association of Realtors, more than 90% of real estate firms have websites. The same source states 98% of Older Millennials search online websites for a new home, while 89% of Older Boomers do the same.
If you’re not where your potential customers are, how are you going to find clients and close deals? Not only do you need a website and a social media presence, but you also need a good digital marketing strategy.
When you work with Elite Agents, you get a personalized real estate website (with our Premium Agent plan). We give you custom landing pages and squeeze pages to help with your digital marketing strategy. You’ll even gain access to automated posts for your social media and plenty of other online tools for marketing.
5 Top Tips for Improving Your Real Estate Marketing Strategy
1. Create an Email Marketing Strategy
One of the most powerful ways to follow up with clients and other agents is through email. With the right email marketing campaign, you can take a new lead and turn them into a client.
The average open rate for emails in the real estate industry is about 27%, according to Smart Insights. This is better than many other industries and gives you an easy place to focus on when creating a real estate digital marketing strategy.
2. Content Marketing is Vital
Building your content library through a resource section and a blog should be a huge part of your digital marketing strategy. Content is still the king of the internet and will be for a very long time. The entire reason most people open their browser is to find information in the form or content.
Your content library offers an opportunity to gain more traffic through search engines, social media posting, and through your email newsletters. Every blog post you create (or hire someone to create for you) gives you another way to gain traffic.
Blog content allows you to target long-tail keyword phrases and expand your reach. Each blog can be shared on social media (more than once) and can be shared in your weekly or monthly newsletter.
Not only does content provide a way to reach a larger online audience, but it also helps establish you as an expert. You can become the local expert for real estate, events, attractions in the area, neighborhoods, and so much more with great blog content.
3. Use Virtual Tours in Listings
While it’s not something you might think is a part of your real estate digital marketing strategy, virtual tours are very powerful. Not only do you give buyers a way to see the property from the listing, but you also provide something powerful to share on your website and on social media.
In today’s world, virtual tours are a necessity. Sellers want agents willing to create virtual tours and buyers want home listings with virtual tours.
At Elite Agents, we provide all our agents with the best tools to help their clients. Our Agent Sponsorship program includes virtual tours for all property listings saved to YouTube. This makes it super easy to incorporate virtual tours into your digital marketing strategy.
4. Add Powerful Social Media Posting to Your Strategy
It’s not enough to just share home listings and the occasional blog post on social media. You need a full social media marketing strategy as a part of your digital marketing.
Your social media posting should include:
- New and existing listings – Consider switching the featured image and highlighting new information to post listings more often.
- Blog Content – Share your blog posts when they are first published, and again a few weeks later. You can even share relevant blog posts multiple times a year after the post has been published.
- Success Stories – Share stories from the clients you have helped, with their permission, of course.
- Relevant Real Estate News – Don’t get caught in the trap of only sharing information from your listings and blog. Share news about real estate and about your community.
- Community Events – You can gain quite a bit of traction on social media if you post about upcoming events in your community.
There are plenty of things to post about. Figure out what works best for you and create a complete social media strategy for each profile you plan to use for marketing.
5. Develop a YouTube Channel
Whether you want to provide regular real estate tips or talk about the local community, a YouTube Channel can help you become successful. With the right video topics, you can reach your audience through YouTube.
Your videos can also be turned into written content and posted (with the video) as blog posts. YouTube provides another way to expand your real estate digital marketing strategy to reach your customers where they are.
What Can you Expect from a Good Real Estate Digital Marketing Strategy
A solid digital marketing strategy for your real estate business can provide regular leads. It takes time to build your content library and build a following on social media. With consistent work, you can take your real estate business to the next level with excellent digital marketing.
Improving your digital marketing strategy requires the right tools. You want to make sure you have everything necessary to build your real estate business through your online marketing efforts. At Elite Agents, we provide everything you need through our Sponsorship Plans to take your real estate career to the next level.